CHECKING YOUR MAIL
CAN be exciting.
The most direct, the most personal, and the most difficult to execute. Getting someone to open their emails is like getting a child to eat their dinner, they know they need to do it, but the cartoons are playing in the other room.
An effective email marketing campaign requires a highly curated and specific approach to both content and copy. Everything from the subject line to the time it is sent plays a major role in whether the email gets opened. Pile on top of that, complete sending automation with lead generation campaigns and CRM tracking on the back end, and you have a complex ecosystem of emails that need constant management, monitoring, and strategy, that’s where we come in.
Once the project is set to start, we go right into auditing your site and looking for the key markers that search engines look for to deem value and context. Anything from proper tag usage, value allocation, textual accuracy, redirect placements - we look for them all and identify all of the areas that can be improved from a search valuation standpoint.
Rather than just giving you a list of technical details of what needs to be done, we also help you implement all of our suggestions and findings. By the end of the audit project, you will be able to have a fully functioning, well optimized site at your finger tips and being able to continue your business growth with one less variable to worry about.
Just doing without context is never enough. Before we even dive into the nitty-gritty of technical SEO, we first want to understand our clients' businesses and what makes them tick. Without it, we may be implementing changes that can take us down the wrong road. The first step to any aspect of good marketing, whether it's through a full campaign or starting with an audit, we first always want to make sure we understand our clients to the best of our abilities.
Once we've compiled a full list of our findings, we put together a report for you that makes everything easy to digest and understand. The report gives you a clear picture of what needs to be done to properly optimize your site along with a roadmap of what to know in order to maintain it for the months and years to come.
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