Simply put, there is not a better form of advertising than Facebook ads. Facebook has over a billion monthly active users. There are more people over the age of 40 than under the age of 40 on Facebook. 70% of Americans are on Facebook.
Facebook also owns the top 4 most used mobile apps, all of which can be targeted through Facebook’s ad platform. Essentially, almost anyone in the world that is worth reaching can be reached through Facebook ads.
If your business spends any money on advertising, you need to take some of that money and put it towards figuring out a Facebook ad strategy.
1 CREATE AN AD CAMPAIGN
Assuming that you want to get someone to your website because you have something you want them to see, learn about your company, or buy there. So choose “send people to your website” as the goal.
2 NARROW DOWN YOU TARGETING OPTIONS
This is where you add your geographic targeting (location in which you want to show your ad) You can also target "Behaviors" and "Shopping Patterns"
3 BUDGET AND SCHEDULE
This is when you choose your options for how the ads are delivered. Note: allowing Facebook to optimize for your particular goal is usually the most effective.
4 CREATIVE
This is the fun part, you get to create the ad. This is also the most important part. Remember! What your ad looks like and what your ad says is what will determine whether or not people click on it.
The two most important aspects of your ad are the PICTURE or VIDEO and the HEADLINE. Keep it simple but eye catching! A Picture that grabs attention is imperative. If you have the ability, videos get even higher engagement than pictures.
5 ...Have fun!
Good luck getting started :)
POC Digital marketing ID